Hi, I’m Katie. Welcome to The Strategy Cellar.
I help agencies and brands build digital ecosystems that propel business forward. From social media strategy to influencer campaigns and beyond, leveling up your marketing just got easier.
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Food & Beverage Specialist
A qualified depth of social media experience across F&B, restaurants and beyond.
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Influencer & Community Builder
Connecting through meaningful personal relationships - not endless cold-calling.
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10+ Years Experience
Building teams and brands across agencies, corporations, and start-ups.
About Me
Experience
I started my career in marketing in the nonprofit space in 2014. Since then, I’ve built dozens of brands across Instagram, Facebook, X, and YouTube, ranging in industry from trade associations like Loire Valley Wines, pop-up stores like The French Cheeseboard, legacy NYC restaurants like Raoul’s, and spirits brands like Malfy Gin. In 2026, I launched The Strategy Cellar to provide a bespoke approach to clients around the world, leveraging over a decade of experience in the space.
Approach
I take a holistic approach to everything I execute for clients. In 2026, it’s not enough to simply have great content - it’s about building a digital ecosystem that flexes in and out when your brand needs it the most. By pulling the levers that make the most sense for your business, we can create content that not only speaks to - but converts - your core consumer. Successful brands on social aren’t the ones who rely exclusively on trends. They’re the ones that build community, show value, and feel authentic.